Kenvue Releases Skincare Innovations at AAD’s Annual Meeting

Neutrogena, Aveeno and Rogaine, part of the Kenvue portfolio, debuted new science, innovative products and 20 research abstracts supporting continued advances in skin health and beauty, while addressing top consumer concerns at the 2026 American Academy of Dermatology (AAD) Annual Meeting in Denver, CO. on March 27–31, 2026.

At AAD 2026, presentations and onsite experiences addressed concerns from fine lines to daily sun protection. In collaboration with industry experts, the brands shared clinical research that evaluates current formulas and introduced new solutions designed to hydrate skin, support healthy aging, maintain hair health and strengthen protection against UV exposure.

“We are contributing to an industry-wide reimagining of the beauty aisle by creating accessible, effective formulas that are backed by science and co-designed by dermatologists and trichologists,” said Dr. Michelle Bateson, vice president and head of North America R&D at Kenvue. “Healthcare providers are the most trusted source for personal care advice, and our research demonstrates how blending clinical data with cultural relevance to address everyday skin health and beauty challenges is the key to forging trust and connection with healthcare providers and consumers.”

Vitamin C Research for UV–Induced Damage

Nearly eight in 10 people say they use skincare for prevention and to support healthy aging, showing that consumers increasingly want products that help them feel confident and in control of their skin as it evolves. New Neutrogena innovations are designed to support this desire by helping maintain healthy skin at every age.

Tested in cellular and tissue models, Neutrogena Collagen Bank Vitamin C Serum, a dual-action 15% vitamin C serum preserved skin barrier strength.

Hydro Boost, Oat Formulas & Barrier Support

Focusing on deep hydration for clinically sensitive skin, Neutrogena and Aveeno are a healthcare provider’s perfect hydration partners for patient treatment plans.

Formulated with triple oat and glycerin, Aveeno Skin Relief Healing Ointment increases skin hydration levels and improved surface roughness. Compared to a leading petrolatum ointment, Aveeno Skin Relief Healing Ointment provided superiority in moisturization.

When used on human skin tissue being stressed by UV radiation, the ingredients in Aveeno Calm & Restore, oat flour and oat beta glucan, synergistically upregulate production of hyaluronic acid in human fibroblasts and protect against UV induced degradation of hyaluronic acid in skin explants to hydrate the skin.

Acne Solutions

Since acne solutions remain a top concern for healthcare providers and consumers, with acne being the No. 1 skin concern for adults under 40, Neutrogena developed an acne line with the skin barrier in mind.

A new study found that the Neutrogena Clear Pore Cleanser/Mask offers an effective level of benzoyl peroxide (3.5%) for daily management of acne, improving skin’s appearance and leaving it feeling soft and smooth.

Sunscreen Research

Providers know the best sunscreen is the one their patients will use every day, and Neutrogena calls itself a leader in the formulation and efficacy of sun protection. Yet, according to the New View of Care Report by Kenvue, although most consumers recognize the preventative benefits of sun care, only 17% rank it among their top three essential personal care steps.

Promising data will be shared about products containing bis-ethylhexyloxyphenol methoxyphenyl triazine (BEMT), a broad-spectrum UV filter used in sunscreens abroad that is now being considered for approval in the United States. While BEMT’s SPF rating varied by formulation, researchers concluded that carefully designing sunscreens can maximize BEMT’s full UV-protective capacity.

Gaps in protection against sun damage were revealed in several studies — including two using Neutrogena Helioplex 360 that investigated the damage caused by boundary region light (wavelengths 380-430 nm) which are not covered by most current sunscreens. In a survey of sun protection behaviors, 5,000 respondents disclosed underuse of UV protection, with habits varying across generations and income groups.

For more on the suncare market, go here.